Mahindra First Choice Wheels opened its fourth authorised dealership in Thane. The showroom which will be will be run by Fast Track Cars is located opposite Raheja Gardens. It will offer all the First Choice Wheels services including purchase and sales, fitting of accessories and financing of loans and installments.
Speaking on the occasion, Yatin Chadha, Vice President – Operations and Network, Mahindra First Choice Wheels said “We believe used car buyers have the same aspirations as those who buy new cars. The used car industry often focuses only on the car transaction and not on the total experience of car-ownership. With this new store we hope to change this perception and create a unique, aspirational experience for the certified used car consumer, right from the point of entry till final exit from our showrooms.”
The company recently launched two new warranty products WARRANTYFIRST and CERTIFIRST. WARRANTYFIRST provides warranty for the major mechanical and electrical components of the car. The concerned components are covered for a period of 12 months or 15,000 km, whichever is earlier. The CERTIFIRST warranty covers the car’s engine and transmission for a period of 6 months or 7,500 km, whichever is earlier.
One of the top players in the used car market, Mahindra First Choice Wheels has over 180 outlets spread across 100 towns and they plan to increase the number to 500 in the next three years.
