Mahindra Automotive Australia (MAA), a Joint Venture between Mahindra & Mahindra Ltd. (M&M) and TMI Pacific, today launched its Next Generation Mahindra Pik-Up utility vehicle with additional safety features, numerous interior enhancements and a fresh new look.
M&M entered the Australian market two years ago with the launch of the Mahindra Pik-Up which was distributed by TMI Pacific (a division of the Tynan Motor Group). Mahindra vehicles are now imported and distributed by the JV company, Mahindra Automotive Australia. The amalgamation, which took place in late 2008, has strengthened the growth and distribution of Mahindra vehicles in Australia.
Having proven itself under the toughest of Australian conditions, the Mahindra brand has garnered a strong consumer following and advocacy over the past two years in the market. Coupled with its 4x4 capabilities, the latest Pik-Up will be marketed under a new campaign headline 'Made for the hardest places on Earth'. The single, dual cab, or cab chassis 4x4 or 4x2 variants will be available to Australian buyers from August.
New Interior Features
The Next Generation Mahindra Pik-Up boasts updated interiors with ergonomically designed seats, which have been designed after meticulous 'Body Pressure Mapping'. Longer seatbelts, new dual-tone, electronically powered ORVMs (outer rear vision mirrors), and a 2-Din audio containing a stereo system with full CD / MP3 player and radio, USB and SD card port provide maximum convenience and comfort. The hand brake and gear lever have a new smart, sporty look.
New Exterior Design
The vehicle gets a new grille, with a characteristic silver centre piece that features the brand's logo. The road armour wrap-around bumpers and the new bonnet scoop. Sports headlights, fog lamps and 'pull type' door handles provide additional curves and muscle to the new design. The Next Generation Mahindra Pik Up is now available in an attractive new shade, Toreador Red, which will appeal even more to tradies andsportspeople who switch to 'weekend warriors' in their leisure time.
The load tray dimensions of a 1.725 m3 of double-walled tray for the single cab, and 1.125m3 for the dual cab still provides class-leading cargo capacity.
The vehicle is based on the same platform as its predecessor with a 2.51 common rail turbo diesel engine producing 79kW / 106hp at 3800rpm and 247Nm of torque from 1800 to 2200 rpm. The five speed manual transmission continues.
