In a new development in the auto citing the strong economy resilience India showed, leading carmakers are heading towards the tier II and III towns to push up sales.
Leading brands who are venturing into these towns viz Jaipur, Goa, Coimbatore, Bhubaneshwar, Indore, Surat and Lucknow are names like BMW, Mercedes and Audi who are known for super power cars.
Mercedes’ brand new dealership in Surat, launched in December, clocked 11 cars in its first month. Gujarat as a state sold 30 Mercs priced between Rs 27 lakh and Rs 5 crore.
Very recently, Nissan took their 370Z on an all India promotion tour because they felt markets are opening up in these tier II and III cities as well.
The one hiccup facing these super brands are the lack of infrastructure in these towns to set adequate distribution channels.
