Audi India, announced the inauguration of its new state-of-the-art showroom in Kolkata. The dealership was inaugurated by Mr. Michael Perschke, Head - Audi India and Mr. Sandip Bajaj, Managing Director - Audi Kolkata (Mohan Motor Distributors Private Limited).
“I am delighted to announce the opening of our first ever dealership in Kolkata. A city with a luxurious heritage, Kolkata is an important centre for Audi India. The new showroom based on the Terminal architecture concept unique to Audi, truly reflects our key brand values of sportiness and progressiveness, and is in line with our focus on expanding our national footprint to 18 locations by the end of 2011. Our philosophy of “Vorsprung durch Technik†is not just about advanced technology and innovative products, but also about exceptional service. Audi Kolkata mirrors this ideology and will ensure that our customers in the region experience unmatched levels of luxury,†said Michael Perschke, Head - Audi India.
Speaking on the occasion, Mr. Sandip Bajaj, Managing Director - Audi Kolkata said, “It’s a matter of great pride for us to be appointed as an Audi dealer and we hope the opening of this dealership marks the beginning of a longstanding association with Audi. At Audi Kolkata, we will ensure that our customers are provided with the true Audi experience with world-class products and premium services.â€
Spread over an area of 6,500 sq. ft, the architecture is based on the unique Audi Terminal concept with a typical black curve inside the showroom and the honeycomb aluminium facade on the exterior. With a display that can accommodate eight Audi cars, the showroom will display the entire model range of cars available in India.
In addition to this, the showroom will also house an Audi Shop and the Audi Exclusive Elements, where customers can order customised products and purchase a variety of Audi branded merchandise. The service facility, located at Arupota, off EM bypass, near Science City, is spread over an area of 13000 sq ft and has a full fledged state-of-the-art body shop as per Audi standards and a total of 10 bays for service and body shop work.
The big guns are heading to Kolkata. Mercedes-Benz has already stepped into this sector and unveiled its state-of-the-art showroom in Kolkata last week and now its Audi.
