Kia Motors revealed the first official sketches of its all-new flagship sedan, which is expected to establish new standards for design flair in the large sedan segment. Codenamed KH, the new model is Kia’s first ever rear-wheel drive sedan and combines innovative design with high-tech features. KH is among the company’s most eagerly anticipated new models and will be launched in Kia’s domestic market in the first half of 2012.
The design concept behind KH is ’distinctive, modern and classic’, which is expressed through sophisticated, technically-advanced elements combined with Kia’s existing dynamic design language to create a vehicle that truly stands out from its competitors. The new model features a bold front-end design appropriate to a luxury car. Kia’s charismatic family-look radiator grille is flanked by modern headlamps that reinforce the brand’s innovative challenger image, and the proportions of the unique hood design give KH a classic car-like feel.
KH’s profile, which was a key focus for Kia’s designers during development, features a simple side character line to give a feeling of spaciousness while emphasizing the new model’s bold and dynamic image. The high-tech rear combination lamp clusters, plus the luxurious, bold chrome accent give KH a sophisticated and stable rear view. Soon-Nam Lee, Kia’s Director of the Overseas Marketing Group, says, “Our all-new flagship sedan integrates all of our key capabilities such as design, performance, high-tech features and infotainment into one striking model.
