CarWale
    AD

    JLR acquires all-terrain performance specialist ‘Bowler’

    Authors Image

    Santosh Nair

    7,798 Views
    JLR acquires all-terrain performance specialist ‘Bowler’

    - Jaguar Land Rover’s Special Vehicle Operations division adds Bowler to its portfolio 

    - Bowler brings its expertise in all-terrain vehicle dynamics, extreme durability and low-volume production techniques

    Jaguar Land Rover recently announced that it has acquired Bowler, a UK-based manufacturer of all-terrain performance cars, parts and rally vehicles.

    Founded in 1985, Bowler pioneered the production of dedicated off-road competition cars in the UK and has achieved tremendous success in international rally raid events. JLR claims the expertise Bowler has amassed for all-terrain vehicle dynamics, low-volume production techniques, and proving the durability of components under extreme conditions, is highly sought-after.

      Exterior

    The Special Vehicle Operations (SVO) division of JLR is a fast-growing business. It amplifies the key attributes of Jaguar and Land Rover vehicles which lead to the creation of distinctive world-class products; including SV, Vehicle Personalisation and Classic. Adding Bowler as a fourth business unit is a natural fit.

    Michael van der Sande, MD, JLR SVO, said: “For almost 35 years, the Bowler name has stood for innovation and success, with a reputation forged by its participation in the world’s toughest off-road motorsport competitions. It’s exciting that we’re now in a position to participate in and lead the Bowler brand’s future as part of Jaguar Land Rover.” 

    With this in mind, it would be interesting to see how the upcoming SVO vehicles shape-up with the help of Bowler’s expertise. Stay tuned to CarWale as we bring you the details in the time to come.

      Exterior

    Featured Cars

    • Popular
    • JUST LAUNCHED
    • Upcoming
    Mahindra Be 6
    Mahindra Be 6
    Rs. 18.90 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Maruti Suzuki Dzire
    Maruti Dzire
    Rs. 6.79 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Hyundai Creta
    Hyundai Creta
    Rs. 11.00 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Tata Punch
    Tata Punch
    Rs. 6.13 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Tata Curvv
    Tata Curvv
    Rs. 9.99 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Tata Nexon
    Tata Nexon
    Rs. 8.00 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Maruti Suzuki Fronx
    Maruti Fronx
    Rs. 7.51 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Skoda Kylaq
    Skoda Kylaq
    Rs. 7.89 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Toyota Camry
    Toyota Camry
    Rs. 48.00 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    11th DEC
    Honda Amaze
    Honda Amaze
    Rs. 8.04 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Audi Q7
    Audi Q7
    Rs. 88.66 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Mahindra XEV 9e
    Mahindra XEV 9e
    Rs. 21.90 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Mahindra Be 6
    Mahindra Be 6
    Rs. 18.90 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    BMW M5
    BMW M5
    Rs. 1.99 Croreonwards
    Avg. Ex-Showroom price
    Show price in my city
    Mercedes-Benz AMG C 63 S E Performance
    Mercedes-Benz AMG C 63 S E Performance
    Rs. 1.95 Croreonwards
    Avg. Ex-Showroom price
    Show price in my city
    Maruti Suzuki Dzire
    Maruti Dzire
    Rs. 6.79 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Mercedes-Benz G-Class with EQ Power
    Mercedes-Benz G-Class with EQ Power

    Rs. 3.04 - 5.00 CroreEstimated Price

    9th Jan 2025Unveil Date

    Get Launch Alert on WhatsApp

    BMW New X3
    BMW New X3

    Rs. 65.00 - 70.00 LakhEstimated Price

    Jan 2025 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    MG Cyberster
    MG Cyberster

    Rs. 60.00 - 70.00 LakhEstimated Price

    8th Jan 2025Unveil Date

    Get Launch Alert on WhatsApp

    Tata Harrier EV
    Tata Harrier EV

    Rs. 24.00 - 28.00 LakhEstimated Price

    15th Jan 2025Unveil Date

    Get Launch Alert on WhatsApp

    Maruti Suzuki e Vitara
    Maruti e Vitara

    Rs. 20.00 - 25.00 LakhEstimated Price

    15th Jan 2025Unveil Date

    Get Launch Alert on WhatsApp

    Tata Sierra EV
    Tata Sierra EV

    Rs. 25.00 - 30.00 LakhEstimated Price

    16th Jan 2025Unveil Date

    Get Launch Alert on WhatsApp

    MG Mifa 9
    MG Mifa 9

    Rs. 1.00 - 1.10 CroreEstimated Price

    15th Jan 2025Unveil Date

    Get Launch Alert on WhatsApp

    Hyundai Creta EV
    Hyundai Creta EV

    Rs. 22.00 - 26.00 LakhEstimated Price

    Jan 2025 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    Popular Videos

    Mail Image
    Sign up for our Newsletter
    Get all the latest updates from CarWale
    • Home
    • News
    • JLR acquires all-terrain performance specialist ‘Bowler’