Hyundai Motor India Limited registered 535 bookings within two weeks of the launch of it luxury SUV the Santa Fe. Commenting on this, H. W. Park, MD & CEO, HMIL, said, "It is a matter of great pride for us to have received such an encouraging response for our recently launched luxury SUV – the Santa Fe. The globally acclaimed luxury Santa Fe has class leading features and our Indian customers have received this SUV with unparalleled enthusiasm and affection. Looking at the initial customer response, we might even consider importing larger numbers for the next year."
The bookings for the Santa Fe opened on 18 October, 2010 and closed on 30 October, 2010. The company has planned to take in only limited number of bookings as the Santa Fe is brought into India as a Completely Built-up Unit (CBU) from the parent HMC in South Korea and demand being exceptionally high in the international market, the Santa Fe numbers would be limited in India. The company’s initial plans were to sell around 500 - 600 units per annum but looking at the overwhelming response the company will consider bringing in more units in the coming year. We got a chance to drive the Santa Fe and check out our first impressions about the car.
