Hyundai announces nationwide iDrive India campaign

Hyundai Motor India yesterday launched a campaign where the special iTech edition i10, that was launched recently, will travel 9000km over 25 days on the Golden Quadrilateral. The campaign dubbed the ‘iDrive India’ began in Delhi and will end in the capital city on or before March 29.

The 9000km journey will take place in the i10 itech edition that was launched on February 26. It features changes both on the inside and outside. The outside of the car gets i Tech graphics both on the sides and the front. Most of the major changes have taken place inside the vehicle.

The upholstery has been trimmed in a red and beige combination and is complemented by red accents on the dashboard, doors and the air-con vents. The i10 i Tech in addition to the normal features found on the Magna and Era variants gets a rear parking camera and steering mounted audio controls.