When Sachin Tendulkar hit the double ton - first in the history during the second one-day international against South Africa, the black beauty - the Volvo S80 knew who would master it.
Sachin who was awarded was awarded the Man of the Series was gifted the keys to the luxurious Volvo S80 twin-turbo diesel. It also makes Sachin the first cricketer to win a luxurious car of this stature and value.
Volvo's involvment with sports isn't new. “Associating Volvo with sports has been a vital part of our sponsoring strategy globally and what better sport than cricket to be associated with in India. Calling it not a game but a religion would not be saying anything new," said Paul de Voijs, managing director, Volvo Auto India.
“With Sachin winning the man of the series and the New Volvo S80 twin-turbo diesel, it went beyond just an association with a game. It was associating with a legend and his brilliance. For the first time we felt the magic and emotions this game brings with it. Sachin got the car, but we got much more than that.â€
Volvo’s association with sports in India:
Volvo Ocean Race – the biggest sailing race in the world and one of the largest sporting events - sailed its way for the first time on Indian shores in December 2008. An ultimate mix of world class sporting competition and on the edge adventure, Volvo Ocean Race was a unique blend of onshore glamour with offshore drama and endurance
Chennai Open – Volvo Auto India is the official car partner for two consecutive years for the only ATP Tennis tournament in India.
Avantha Masters 2010 - Volvo S80 luxury sedan was the hole –in –one partner for this First EurAsia Golf tournament in India
With the latest Twin Turbo and Peizo high-pressure technology, the inspiring five-cylinder state -of-art is high on performance (205hp and 420 Mm torque). The car provides top-class fuel consumption (13.1 kmpl) and class-leading low CO2 emissions (203 g/km) coupled with Volvo’s signature safety features.
