Honda Siel Cars India Ltd. (HSCI), announced the launch of a new concept – “Honda Fest†at its dealerships across India, to coincide with the start of deliveries of its recently-launched Honda City. The “Honda Festâ€, a weekend for the customers, their families and those who aspire for a Honda car, will be held from November 28 to 30*, at all the dealerships. The “Honda Fest†is an attempt by the company to nurture a sense of belonging with the brand.
Apart from test drive of the new City and other Honda cars, the “Honda Fest†will feature entertainment activities like music, dance, painting competitions, puppet shows, quiz contests and more. Elaborating on the “Honda Fest†concept, Mr.Tatsuya Natsume, Director, Marketing, Honda Siel Cars India said “Honda organizes such customer engagement programmes in several countries, including Germany, Italy and Japan. The objective is to involve customers in important occasions for the company and establish a bond with themâ€.
