On a roll after its recent spate of launches, Honda Cars India (HCIL) is targeting a sales number of three lakh in the financial year 2016-17. This estimated sales figure is more than twice the numbers they did in 2013-14 wherein they sold 1,34,000 units. Also, starting this fiscal, until October the company has already sold about one lakh units.
"We have focused on expanding our business in the country and would like to raise the sale of cars to cross the 3,00,000 mark in financial year 2016-17," HCIL Vice President (Marketing and Sales) Janeshwar Sen told reporters.
This target won’t be so easy to achieve until Honda gets its act together in the production department. While Honda’s products have a strong demand in our market, the shortfall in supply has been an issue for some time now.
Sen has hinted that they might increase the capacity of their second plant in Tapukara, Rajasthan, to achieve this target.
"Lot of space is available at our Rajasthan plant for expansion," he said.
Also, Sen said that HCIL plans to set up a third plant in Gujarat and the process of land acquisition has already begun. But, the company is not clear on the amount they want to invest in the proposed Gujarat plant.
It seems like Honda is getting things right in the Indian market. The company will shortly introduce the Jazz which will compete with the likes of the Elite i20 and the Volkswagen Polo in the premium hatchback segment. Also there are rumours that they would be launching a crossover based on the Brio platform.