With constant reports of decline in sales of the Honda Mobilio, the manufacturer might stop production of their MPV soon. This might be good news for the upcoming BR-V (compact SUV) based on the same platform.
The Honda Mobilio has been constantly putting up disappointing numbers on the sales charts. With its launch in July 2014, Honda's new MPV started off with sales figures touching the 3,500 sales mark. However, these numbers came down to three digits in 2015 and have now dropped to less than 300 a month. And it's not that the MPV segment as a whole is witnessing a slowdown, but only a few products like this and the Lodgy have felt the downturn.
The Honda Mobilio is no doubt a competent product with its refined engine, good fuel economy and good space. The only reason that can be attributed to the drop in sales of the Mobilio is its pricing point. It has always been criticised for being overpriced, especially since it goes neck-to-neck with the more affordable Maruti Suzuki Ertiga. Then the MPV space also includes the segment-leader Toyota Innova making the Mobilio occupy a spot in a very competitive category. Both the Innova and Ertiga have a stronghold in this segment, though offered at different price points, as they are available for private and commercial use.
Now, why is this good news for the upcoming Honda BR-V? The BR-V and the Mobilio are essentially the same car and look similar in profile. Of course, the BR-V has a more macho face, gets additional body-cladding and has a different tail gate. It also has more features and a better interior, offering a higher quotient of luxury and premium feel. So instead of having both the cars share the same space at the same showroom, Honda can just offer the BR-V and demand a premium. Nevertheless, the seven-seater Honda BR-V should make it a sweeter deal for buyers if it is offered at a cheaper price than the Hyundai Creta and the Renault Duster.
