Honda Cars India to extend presence to 230 cities by March 2015

After tasting success with the models like the City, Amaze and the Mobilio, Honda Cars India is expanding its dealerships aggressively. It plans to setup  dealerships in 230 cities by March 2015, up  from the current 150.

The Japanese manufacturer is focusing more on the existing, as well as the Tier III markets, where there is more than enough space to grow. Earlier this month, Honda Cars India inaugurated its 200th dealership in India and announced its plans to add 100 new dealers in the next 16 months by March 2016.

“We are thankful to our customers for the great response we have achieved for our cars. We launched the new City and the Mobilio in 2014 and both models have done very well in their respective segments. Honda Amaze has also established itself as the preferred family sedan for more than 1 lakh customers in India. The state of Madhya Pradesh accounts for 3 per cent of HCIL’s national sales. As we expand our business, it is important for us to move even closer to our customers to be able to provide them with best customer services at a nationwide level, " said Jnaneswar Sen, senior vice president, marketing and sales, HCML.

We don’t think Honda Cars India has gone so aggressive since it began its operations in India. It has realised that the current product portfolio has enough potential to break even their investments as early as possible and could start generating profits.