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    HM may launch smaller Ambassador by year end

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    Venkat Desirazu

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    HM may launch smaller Ambassador by year end

    Hindustan Motors may launch a smaller variant of the Ambassador sedan by the end of the year. According to report from the Hindu Business Line, the new vehicle is being developed in house and will be based on the Ambassador platform. 

    The Kolkata based automaker is believed to positioning the car in a segment where the excise duty is substantially lower that what is charged on the current Ambassador. We believe that this will most likely be the rapidly expanding sub-four metre sedan segment.

    Uttam Bose, MD of Hindustan Motors confirmed that the company will launch a new variant as well as a new model of which the latter is expected to hit the market by March 2014 and is believed to be targeted at a much younger buyer group. 

     

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