Hindustan Motors Ltd. today launched its second round of West Bengal road show to showcase its recently launched small commercial vehicle Veer along with the Ambassador and light commercial vehicle XD Plus.
The 15-day road show shall cover the districts of East Midnapur, West Midnapur, Bardhaman, Nadia and Hooghly. The event is a sequel to similar promotional activities conducted by Hindustan Motors so far in West Bengal, Assam, Orissa, Bihar, Tamil Nadu and Puducherry with Ambassador and Winner. VEER is a new entrant in the company’s field promotions. More road shows will be launched soon again in Orissa and Bihar as also in Gujarat, Maharashtra, central and north India.Flagging off the road show, Hindustan Motors’ Managing Director, Mr. Manoj Jha, stated, “ Two models of our 800-kg commercial vehicle, VEER and VEER LX, were launched on August 8 in Kolkata. We have begun showcasing them from the eastern part of the country, West Bengal being the starting point. The next few months shall witness the launch of more vehicles on the Ambassador platform from our Uttarpara plant in Hooghly. The company’s Pithampur plant near Indore is focusing on CNG variants of the one-tonne payload LCV Winner and the vehicles will hit the streets sooner than later.”
Notably, the company’s Chairman, Mr. C K Birla, had announced the imminent launch of a slew of new vehicles at HM’s annual general meeting held here on August 4.
