Gulf Oil and CarWale have flagged off the Gulf CarWale Endurance Run – a 16 day drive around the country along the Golden Quadrilateral.
The drive began at Mumbai, and will see a 3 member team from CarWale, consisting of Kartik Ganesh (Editor), Rachit Hirani (Reporter) and Pawan Dagia (Photographer) cover 7,000+ kms along the Golden Quadrilateral route. Literally reaching out to all 4 corners of India, they will pass through Ahmedabad, Delhi, Kanpur, Kolkata, Hyderabad, Chennai and Bangalore over the next 2 weeks before returning back to Mumbai on 19 February 2010.
There are 2 key facets to this drive –
1. The CarWale team is attempting this drive on a vehicle with just a 600cc engine – and this is the first time that such a long drive has been attempted on a car with an engine so small
2. Gulf Oil has is developing special lubricants for small-engined vehicles that are also being road-tested on this drive. The CarWale team will also meet several Gulf Oil merchants along the route to showcase the benefits of these new lubricants.
Speaking at the flag off of the Gulf Carwale Endurance run, Mr. Ravi Chawla, President - Lubes Business, Gulf Oil Corporation Ltd. said “This is the first Nano car in the world that has been branded in Gulf Colours. The Endurance run epitomizes the core values of the Gulf Brand – ENDURANCE, CARE, COURAGE, INSPIRATION & YOUTH. The car has been charged with the latest generation Gulf Lubricants to enable it to endure the arduous run through treacherous roads and extreme climatic conditions.â€
Kartik Ganesh, Editor for CarWale and also the lead driver of the team, said, “The Endurance Drive, in a true sense, tests the spunk of a little car in the changing geographies of India. And we will constantly be posting updates, photos and videos on carwale.com as well as through twitter. We are quite excited about the whole thing - 5th gear action as we call it.â€
The progress of the team can be tracked live at www.carwale.com along with latest photographs, videos, blog posts, and tweets being posted regularly by the Drive Team even as they are on the road. There is also an interesting discussion going on in the CarWale Forum.
