The tyre promises a fuel saving technology which provides 4% more fuel efficiency and 15% longer mileage. Assurance Fuel Max is designed for family cars in the mid and premium markets. The tyre will be imported from Indonesia and will soon be available in R15 and R16 sizes.
Mr. Pierre E. Cohade, president of The Goodyear Tire & Rubber Company's Asia Pacific region announced the launchof their latest product for the replacement market, the Goodyear Assurance Fuel Max. The tyre has won the Greenest tyre Award in the overseas market and claims to provide 4% more fuel efficiency and 15% longer mileage than conventional tyre technology. “This is the tyre that pays you back,” said Mr. Cohade.
For better grip and safety the tyre is supported with DuPont™ Kevlar®– a material that is five times stronger than steel. The car has been built and tested for safety, longer tread life and performance. “With the evolution of the Indian car market, tyres which are safe and return higher fuel efficiency and are more value for money will dominate the market,” said Rajeev Anand, Chairman & Managing Director, Goodyear India Limited.
