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    GM India creates new marketing entity

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    Charles Pennefather

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    GM India creates new marketing entity

    General Motors India has announced the creation of its sales and distribution company called ‘General Motors (India) Marketing Private Limited.’  As a part of the restructuring and realignment of its corporate structure, GM India is transferring its sales, marketing and distribution activities to the new entity, while all manufacturing activities will remain with General Motors (India) Private Limited.

    Speaking about this realignment, Mr. P. Balendran, Vice President, GM India  said, "This move will help us improve planning, inventory management, transport management, timely delivery and thus, maximize cost synergies." The restructuring exercise, which is expected to result in significant cost efficiencies, will also involve the transfer of some employees who are currently engaged in sales, marketing and distribution activities to the new company.

    GM India's network expansion is in full swing with 122 sales points and 129 service outlets already operational across the country. With a view to further widen the customer reach, the company intends to put in place at least 145 sales points and 160 service outlets by this year end.

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