Ford India is rolling out ‘Monsoon Campaign 2009’ to be conducted at all the Ford dealerships across the country in a phased manner covering the markets that will be impacted by the rains.
Ford India kick started the Monsoon camps in the southern region at its dealerships in Kerala and Bangalore in the first week of this campaign to be followed with camps in week 2 and 3 of June in Andhra, Maharashtra, Goa, Madhya Pradesh and Gujarat. Each dealership will be hosting the Monsoon Camp for 4 days each.
As a part of the campaign, Ford India will be providing the following offers:
•   50 Point General Check Up
•   Wiper Blade: 50% discount on MRP (Replacement after physical evaluation)
•   Brake Pads: 15% discount on MRP
•   Windscreen Wash Fluid Pouch ( Free of cost)
•   Discount on Labor: 15% discount on Mechanical labour for additional jobs identified during the monsoon check-up
•   Complimentary Wheel Alignment and Top Wash
The dealers in individual markets will inform their consumers on specific camp dates through a combination of communication activities such as direct mailers, tele-calling & sms alerts, news paper advertisements and banners in their respective cities.
