Ford’s Discover Smart Drive in the Figo traversed through cities, engaged participants, generated excitement for fans, promoted carbon neutral journey and in return created memories worth a lifetime for participants and their fans.
The drive kicked off simultaneously on December 5 from Jammu, Lucknow, Mumbai and Chennai with four legs travelling the North to West, North to East, West to South and South to East corridors respectively. Each of the teams participated in the Ford “Driving Skills For Life” programme before the flag-off to be trained on safe, economical and eco-friendly driving. With the culmination in Kolkata, the three pairs of young participants and a mentor team covered 6400 kms and 28 cities in 8 days full of fun, adventure and cross-country engagement.
From deciphering clues and visiting famous landmarks to undertake challenging tasks of piling maximum coconuts and visit narrow shopping lanes in the Figo, the contestants were tested on the level of creativity and engagement. Making frothy Lassi in typical Chandigarh fashion and inviting strangers to dance at a beach shack in Goa were a few of them! The last and final leg of the drive involving the winning team will take place in Nepal.
