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Expanding its relentless push into the heart of Asia’s car market, Ford introduces the all-new Ford EcoSport at Auto Expo 2012 this week. The new compact SUV will further augment Ford’s offering in India, as well as in many other markets across the globe. Modern and innovative, the all-new Ford EcoSport was designed to combine best-in-class design, technology, quality and safety aimed at attracting a new generation of consumers in different global markets.
Created as the latest One Ford global product, the EcoSport will be a key model in expanding Ford’s presence in major worldwide growth markets, including India, Brazil and the ASEAN markets. It has been developed in South America at one of Ford’s eight global product development centres in conjunction with teams from Asia, Europe and North America to meet the needs of markets across the globe.
The new EcoSport was developed on Ford’s new global B-segment platform, which will be the basis for an array of new small-car products from Ford in the coming years. By mid-decade, the new Ford B-platform family of vehicles will represent more than 2 million units of annual production as compact cars continue to drive global growth.
The EcoSport has been a market phenomenon since it was launched in South America in 2003 as the region’s first affordable SUV, selling 700,000 vehicles in nine years. It created a new segment and popularized features that many consumers had wanted.
The EcoSport will be produced at ultra-modern, flexible assembly plants in Brazil, India, and other markets to be announced at a later time. The EcoSport as a global vehicle is an example of the technical ability of Ford’s global engineering and high level of integration of the design and engineering centres around the world.
The project was led by Ford’s Development Center in Camaçari, Brazil, one of the most specialized in the development of compact cars. The team leveraged Ford engineering strength and SUV expertise from around the world to create the all-new EcoSport.
