Ford launches vehicle personalisation centre in India

Ford India has introduced vehicle personalisation centre in India, making it the first company to do so. For now, only the EcoSport customers will be able to customise their cars at this new facility.

The centre is equipped with 19 ergonomically designed modification bays operated by Ford’s trained technicians to deliver the level of trust and quality expected from Ford vehicles. The initial offerings will include spare wheel cover pack for all EcoSport variants, alloys pack that offers premium quality alloys and rear-spoiler for EcoSport’s Ambiente and Trend trims. The last level of customisation includes a sports pack that features a rear-spoiler, LED scuff plate and a roof cross-bar for EcoSport’s Titanium and Titanium (O) trims.

This new centre is located in the vicinity of Ford India’s Chennai factory and is spread over 35,000 square feet. The centre was inaugurated by John Cooper, vice president customer service division at Ford Asia Pacific and Nigel Harris, president, Ford India.

“Customers today view vehicles as an extension of their own personalities and are keen to customise their cars to stand out from the clutter. Our customers today are socially conscious who don’t compromise and want things done their way. They desire for enhanced levels of personalisation to make vehicles look very distinctive,” said John Cooper.

The company claims that these customisations are offered at affordable prices. At the time of booking the Ford EcoSport, customers can simply choose an option pack of their choice and place an order at the dealer. This is a very good initiative for customers who like to play around with their cars. However, the choice customisation is quite limited, but we can expect Ford India to offer more levels of personalisation in future.