To celebrate the production of the 50,000th Ford Figo, Ford India launched a Figo road trip campaign in which a customised Figo will be driven from Chandigarh to Chennai. Four young couples will drive the "Discover Smart" Figo during the 25-day, 2500 kilometer drive which starts from Chandigarh and passes through Delhi, Agra, Jaipur, Gwalior, Indore, Nagpur, Hyderabad, and Bangalore and many smaller cities and towns before ending in Chennai on October 30th.
"Besides celebrating the 50,000 milestone, the objective of the pan-India drive and associated events is to thank Figo customers nationwide for their support in making Figo the most popular car in its segment," said Ford India President and Managing Director, Michael Boneham.
The four couples have been selected from a contest calling for entries on www.fordfigoindiatour.com and invited young couples to participate in the cross country drive. To qualify, couples had to send in their nominations by sharing the most memorable activity that they have done on a vacation and unique destinations they have visited.
During the road trip, the respective couples will have the chance to explore the scenic wonders and local attractions of the various cities and regions. They will also pop into a number of Ford dealerships along the way to join related parties and celebrations. They'll also share their journey stories, photos, videos and experiences online on their Facebook, Twitter, Orkut profiles and blogs. We were also given a Figo to drive around and we loved it. Read about it here
