Ford Figo launched: Competition Check

Ford has launched the facelifted Figo in India at Rs 5.15 lakhs and is available in four petrol and three diesel variants across three engine options and 10 colours. The Figo is Ford's front-runner against the likes of Maruti Suzuki Swift, Hyundai Grand i10 as well as Mahindra KUV100 NXT and here is how it stands up to the competition. 

Maruti Suzuki Swift 

The Maruti Suzuki Swift is the Ford Figo’s most major rival. It is the segment leader and now an icon in terms of budget offerings in the Indian car market. The latest generation Swift was launched in India in 2017 and stepped up the game significantly. Both the Swift and the Figo now have similar equipment lists at the top end. This includes climate control, touchscreen infotainment system, multiple designs for the alloy wheels and black interiors. However, the Swift has a significant advantage over the Figo in the fact that it has a diesel automatic, LED head lamps and more variants across a wider price range. 

Hyundai Grand i10

The Hyundai Grand i10 is the Swift’s major rival and thus, is competition for the Figo too. Here too and rather now, both cars have similar levels of equipment in the form of touchscreen infotainment system, climate control, height adjustment for the driver’s seat and steering mounted audio controls. The top-of-the-line Figo also gets a stylish looking Blu trim level that comprises of black colouring and contrast blue stitching on the seats as well as blue inserts in the door. Where the Grand i10 gets a 1.2-litre petrol and diesel, the Figo also gets the option of a 1.5-litre petrol engine but it is only offered with an automatic gearbox. 

Mahindra KUV100 NXT

This updated Ford Figo is one of the most powerful hatchbacks in this segment. The Figo gets two petrol engine options that can outrun the homegrown KUV100 easily. There is a six-speed automatic transmission on offer as well. The Figo is a proper hatchback; it is practical, comfortable and feature loaded. It rides and handles well too and comes with six-airbags.