After the Ford Figo (read road test) won the ICOTY (India Car of the Year) Award in December 2010 (read post here), the hatch continued Fords success story by winning four Bloomberg UTV Autocar Awards. The Figo was awarded 'Car of the Year Award 2011', 'Value for Money Car 2011' and 'Premium Compact Car'. Beside these it also won the 'Viewers Choice – Car of the Year 2011'. Â
The Figo has been in the limelight this year and this is clearly visible in the kind of sales figures the company has seen. Ford India has already sold 60,000 units of the Figo since its launch in March 2010. In addition to recognizing the Figo's virtues, Ford India has been named "Manufacturer of the Year 2011" for its innovative practices in manufacturing and engineering excellence. Ford also came out with the 4x2 Endeavour this year (read first drive) which gives us an idea of the companies stratergy to woo the customers looking for an SUV.
Ford had already announced that it will be introducing 8 new cars in India in the next five years (read post here) and with them bagging these awards, the expectations of the Indian customer have increased ten folds. All eyes will be on the bait that Ford India throws out to its customers.
