Ford India has discretely updated the 2.2 4x2 Titanium variant of the Endeavour with the electric panoramic sunroof as standard. Earlier, the SUV only came with the sunroof in the top-of-the-line 3.2 4x4 Titanium spec. Even after the addition of the sunroof, the price remains unchanged at Rs 29.57 lakhs (ex-showroom).
Launched in 2016, the Endeavour is available in three trims – 2.2 Trend 4x2, 2.2 Titanium 4x2 and top-spec 3.2 Titanium 4x4 – with two engine options mated to an automatic transmission only. The 4x2 is powered by a 2.2-litre four-cylinder turbodiesel putting out 158bhp and 385Nm. Under the hood of the 4x4 Titanium trim is the powerful 3.2-litre engine belting out 197bhp and 470Nm of twisting force. The six-speed automatic transmission is standard across the range with no choice of a manual gearbox.
In its two years of existence, the Endeavour hasn’t received significant updates but underwent trim revisions a couple of times. The manual variants were discontinued in June last year, while the Trend 4x4 trim also ceased to exist. The American SUV also underwent price revisions on a couple of occasions already.
Ford India manages to sell around 1000 units of the Endeavour in the country. It directly locks horns with the segment leader, the Toyota Fortuner, in India. The Japanese SUV has a monthly sales figures almost twice that of the Endeavour. Ford’s attempt at introducing additional features as standard seems like a feeble attempt to increase the sales of their flagship offering.