Ford EcoSport to be on display in Mumbai this weekend

Ford will display the EcoSport compact crossover at the Infiniti Mall (Malad West) Mumbai from March 15th to March 17th. The American automaker has already released a video on YouTube of its urban discoveries contest and this is part of the same initiative to publicise the EcoSport.

The Ford EcoSport is one of the most highly anticipated car launches this year and this move by Ford to display it publicly is a chance for its customers not just to look at the SUV but also to know the car from inside. The event will also help Ford build even more hype around the EcoSport than it already has, courtesy of the many sightings of various test mules over the last few months. 

Ford had recently launched the urban discoveries contest, wherein one person gets a chance to win a brand new EcoSport by finding an undiscovered place in their city and showing it to the world. It could be anything from a small temple to a big monument. A total of 35 participants would be selected for the first round.

The 35 participants will be given a Ford EcoSport to explore their city with two friends and capture the experience on camera. Out of the 35 participants, the best will win a brand new Ford EcoSport.  However, despite this much buzz around the compact crossover, Ford has still not given us a launch date for the EcoSport and we hope that few more details emerge by this weekend.

Read more about the Ford EcoSport urban Discoveries contest

Click here to read our preview of the Ford EcoSport

Click here to see all the latest developments on the Ford EcoSport

Edit: The Ford EcoSport has been launched for Rs 5.59 lakh (ex-showroom Delhi)
Edit: Here is our live coverage of the launch for the Ford EcoSport