> New cars registered under the name of women customers to get a one year extended warranty
> Dealerships have organized a women car rally to promote the message of road safety and women empowerment
> Unique on-ground activities like road-safety quiz, safe-driving sessions, as well as self-defense classes have been organized
Ford dealerships across India organized several unique on-ground engagements to drive home the message of road safety and women empowerment on International Women’s Day.
The highlight is the all-women car rally that’s expected not only to spread the message of road safety and women empowerment, but also encourage motorists to be courteous and respectful to others road users.
Meanwhile, Ford has also come up with a unique 50-50 offer on the new Aspire, EcoSport and Freestyle (for March). This benefit involves a down payment of 50 percent at the time of booking, post which, there be no EMIs and interest levied for the first 12 months! Also, new cars registered under the name of women customers in March will receive a one year extended warranty at no extra cost.
Furthermore, customers who take test drives can also win movie tickets and get exciting exchange benefits. Other offers for women customers include free vehicle check-ups and car washes. Rahul Gautam, VP-Marketing, Ford India, said, “In celebration of International Women’s Day, we look to share their passion and showcase this facet which makes women a role model. From the selection of a vehicle, to being cautious and compliant while driving, today’s women value safety, not just for themselves, but also for others sharing the road,”
