The Ford Figo Discover Smart Drive successfully culminated today in Chennai after completing 2500km in 25 days, passing through 10 cities. The fourth lucky couple - Nischal Ram and Niharika Nischal Ram drove the celebratory Figo into Chennai, completing the fourth and final leg of the scintillating drive from the North to the South of India.
Ford dealers also joined the celebrations and with the tour's culmination, partnered to voluntarily generate Rs. 20 lakhs for the creatively designed Figo by popular television host and artist Harun Robert (a.k.a. Rob). The money generated will be utilized to improve and provide infrastructure improvements into schools in Kizhkaranai and Chitamanur villages as part of its on-going community development projects in and around the Ford plant in Maraimalai Nagar, near Chennai.
''The Discover Smart Drive has helped us connect and thank consumers across India. The Figo has achieved outstanding results. Figo is the second fastest car model in India to have crossed the 50,000 sales milestone and that is a reflection of the confidence our customers have in us and we will boost the morale further as we move forward'' said Michael Boneham, president and managing director, Ford India.
