Fiat India flagged off a drive called ‘Fiat Diesel Drives India’ today. ‘Fiat Diesel Drives India’ will be taking Fiat’s 4 multijet diesel offerings- the Linea, Grande Punto, Palio and Fiat 500 through testing Indian terrain over a period of a month and a half. This one-of-a-kind journey will traverse through diverse terrains within 16 states in India, clocking over 10,000 kilometers. The drive has been aimed at generating awareness about Fiat’s connection with diesel technology.
Through the extensive drive, Fiat will also look to reinforce the presence of their strong and ever growing network across India. Today, the Tata-Fiat network constitutes 99 dealerships and 6 points of sales spanning across 77 cities in the country. All these dealerships have a separate identity for Fiat and offer an international ownership experience for customers.
