Fiat India Automobiles Ltd has launched an ad campaign to depict its bond with India. The campaign aims at forging deeper ties with the Indians at a grass root level, that’s exactly the connect Fiat shares with our nation. This is a multi media campaign with a new TV commercial to bring out the vibrancy of festivities of India & the Italianess & Technological strengths of Fiat cars in India.
India which is rightly referred to as the land of festivities follows a wide range of festivals being celebrated in all parts of our country. Not to forget that the common vein that links them are its preparations and celebrations, that are carried out very passionately. The outcome being happiness, excitement, enthusiasm and its affection because it is reflected in its honesty and stronger ties.
Speaking on this Mr. Rajeev Kapoor, President & CEO, FIAT India said “We at Fiat India hold the same values that an Indian holds. Fiat has exhilarating plans for this festival season. This is our first offering this festive season to celebrate and share the festivities with our customers.”
Fiat India launched special festive offers for its customers starting from September to October, the time during which the customers can avail the maximum benefits. Under this scheme customers can enjoy an total benefit of upto Rs. 1,30,000/- on the Linea & Rs. 75,000/- on the Punto. This scheme includes an attractive exchange benefits of upto Rs 20000/- package where in customers can actually upgrade to Fiat cars if they exchange their cars while buying new Fiat cars. In addition this scheme also ensures that all our customers get peace of mind by way of free 50 months road side assistance package along with 1st year insurance @ Re 1.