CarWale
    AD

    Fiat might bring Maserati to India to attract the uber-rich

    Authors Image

    Ranjan R. Bhat

    5,653 Views
    Fiat might bring Maserati to India to attract the uber-rich

    Fiat is reportedly chalking out plans to introduce its luxury car marquee, Maserati, in India. Internet chatter suggests that the Italian manufacturer is planning to launch the brand in India with the aim of attracting the rich clientele as well as reinforcing Fiat’s brand image in the country. 

    The report suggests that several people from Maserati’s headquarters have been visiting India in the past few months and trying to formulate a plan for its foray into the country. They had met potential dealers in major cities with whom Fiat plans to set up company-owned showrooms. In case the plans do materialise, you can expect premium cars from the brand like Quattroporte, Gran Turismo coupe, Ghibli sedan and GranCabrio convertible to be launched in India, with prices starting at no less than Rs 1.5 crore. 

    While Nagesh Basavanhalli, president and managing director at Fiat Chrysler India refused to confirm the rumours saying that the plans were still in early stages, an ET report quoted an anonymous source: “A team from Maserati's global headquarters visited India in the recent months. The company has a plan to start with maybe two or three big size dealers in metros like Mumbai, Delhi and Bangalore.”

    A few years ago, Fiat had announced that it will be introducing two famous marquees, Chrysler and Jeep in India, but the slowdown in the auto industry and economy has seen the plans being pushed  to 2015. While the luxury car market in India is indeed growing at a rapid pace, Fiat will have to ensure that the Maserati brand does not fall victim to improper marketing strategy. In case planned carefully, the Maserati brand might not only increase the group’s profits, but will also help consolidate Fiat’s image in the country. Besides these three companies, Fiat Group also owns other automobile brands like Alfa Romeo, Ferrari, Abarth, Chrysler, Dodge, Lancia and SRT.

     Source: ET

    Popular News

    Recent News

    Featured Cars

    • Popular
    • JUST LAUNCHED
    • Upcoming
    Maruti Suzuki Dzire
    Maruti Dzire
    Rs. 8.01 Lakhonwards
    On-Road Price, Dahanu
    Check On-Road Price
    JUST LAUNCHED
    11th NOV
    Skoda Kylaq
    Skoda Kylaq
    Rs. 9.21 Lakhonwards
    On-Road Price, Dahanu
    Check On-Road Price
    JUST LAUNCHED
    6th NOV
    Tata Curvv
    Tata Curvv
    Rs. 11.71 Lakhonwards
    On-Road Price, Dahanu
    Check On-Road Price
    Mahindra XUV 3XO
    Mahindra XUV 3XO
    Rs. 9.15 Lakhonwards
    On-Road Price, Dahanu
    Check On-Road Price
    Mahindra Thar Roxx
    Mahindra Thar Roxx
    Rs. 15.61 Lakhonwards
    On-Road Price, Dahanu
    Check On-Road Price
    Hyundai Creta
    Hyundai Creta
    Rs. 13.09 Lakhonwards
    On-Road Price, Dahanu
    Check On-Road Price
    Tata Nexon
    Tata Nexon
    Rs. 9.39 Lakhonwards
    On-Road Price, Dahanu
    Check On-Road Price
    Maruti Suzuki Fronx
    Maruti Fronx
    Rs. 8.84 Lakhonwards
    On-Road Price, Dahanu
    Check On-Road Price
    BMW M5
    BMW M5
    Rs. 2.36 Croreonwards
    On-Road Price, Dahanu
    Check On-Road Price
    JUST LAUNCHED
    21st NOV
    Mercedes-Benz AMG C 63 S E Performance
    Mercedes-Benz AMG C 63 S E Performance
    Rs. 2.31 Croreonwards
    On-Road Price, Dahanu
    Check On-Road Price
    JUST LAUNCHED
    12th NOV
    Maruti Suzuki Dzire
    Maruti Dzire
    Rs. 8.01 Lakhonwards
    On-Road Price, Dahanu
    Check On-Road Price
    JUST LAUNCHED
    11th NOV
    Skoda Kylaq
    Skoda Kylaq
    Rs. 9.21 Lakhonwards
    On-Road Price, Dahanu
    Check On-Road Price
    JUST LAUNCHED
    6th NOV
    Mercedes-Benz AMG G-Class
    Mercedes-Benz AMG G-Class
    Rs. 4.26 Croreonwards
    On-Road Price, Dahanu
    Check On-Road Price
    Mercedes-Benz E-Class
    Mercedes-Benz E-Class
    Rs. 93.23 Lakhonwards
    On-Road Price, Dahanu
    Check On-Road Price
    Volvo EX40
    Volvo EX40
    Rs. 59.31 Lakhonwards
    On-Road Price, Dahanu
    Check On-Road Price
    BYD eMax 7
    BYD eMax 7
    Rs. 28.40 Lakhonwards
    On-Road Price, Dahanu
    Check On-Road Price
    Audi Q7 facelift
    LAUNCHING SOON
    Nov 2024
    Audi Q7 facelift

    Rs. 89.00 - 98.00 LakhEstimated Price

    28th Nov 2024Expected Launch

    Get Launch Alert on WhatsApp

    Mahindra BE 6e
    Mahindra BE 6e

    Rs. 17.00 - 21.00 LakhEstimated Price

    26th Nov 2024Unveil Date

    Get Launch Alert on WhatsApp

    Mahindra XEV 9e
    Mahindra XEV 9e

    Rs. 50.00 - 52.00 LakhEstimated Price

    26th Nov 2024Expected Launch

    Get Launch Alert on WhatsApp

    Honda Amaze 2024
    LAUNCHING SOON
    Dec 2024
    Honda Amaze 2024

    Rs. 7.50 - 10.00 LakhEstimated Price

    4th Dec 2024Expected Launch

    Get Launch Alert on WhatsApp

    Toyota Camry 2024
    Toyota Camry 2024

    Rs. 45.00 - 55.00 LakhEstimated Price

    11th Dec 2024Expected Launch

    Get Launch Alert on WhatsApp

    Mahindra XUV.e8
    Mahindra XUV.e8

    Rs. 21.00 - 30.00 LakhEstimated Price

    Dec 2024 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    BMW New X3
    BMW New X3

    Rs. 65.00 - 70.00 LakhEstimated Price

    Jan 2025 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    Hyundai Creta EV
    Hyundai Creta EV

    Rs. 22.00 - 26.00 LakhEstimated Price

    Jan 2025 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    Popular Videos

    Mail Image
    Sign up for our Newsletter
    Get all the latest updates from CarWale
    • Home
    • News
    • Fiat might bring Maserati to India to attract the uber-rich