The year 2009 has been a revival of sorts for one of the country’s most long-standing car brands. Fiat has been preparing for this new phase in the Indian market for a few years and the efforts have met with good response. The beginning of the year saw the launch of its sedan, Linea which is at the core of Fiat India’s revival. Â
The Linea has clocked more than 10,000 units within nine months of its launch - Fiat sold a total of 3550 cars in the corresponding period last year. The Grande Punto has sold more than 5000 units within three months of its introduction.
Speaking about this milestone, Mr. Rajeev Kapoor, CEO, Fiat India Automobiles Ltd said, “Fiat is a brand which has been deeply rooted in the Indian psyche for many decades now. Our dream is to see many Fiat vehicles plying on Indian roads. The milestone achieved by the Linea is a testimony that we are inching closer towards this goal. Now, we are confident that the Grande Punto will emulate if not exceed this success.â€