Fiat customers, free your calendar this weekend to get your cars checked before the winters are here. Fiat India has organised a winter check-up camp from October 17 to 19, where Fiat owners can get their cars examined for free. They will also get various discounts on other services at all Fiat dealerships across 96 cities across India.
In this camp, the cars will be thoroughly checked for 52 points that focus on visibility, heating and cooling elements of the system. Customers will get a complimentary top-up for the front windshield screen cleaning solution, 20 per cent discount on labour and 10 per cent discount on parts for mechanical repair work.
Executives at Fiat dealerships will inform customers about the camp through text messages and emails. The camp is being organised at 114 workshops in 96 cities across the country. The company is making its moves right with its strategy to reach out to a wide base of Fiat customers located across India.
Nagesh Basavanhalli, President and Managing Director, FIAT Chrysler India Operations said, “FIAT India will constantly make efforts to reach out to its current and prospective customers with check-up camps. The nationwide checkup camp is a promising way to connect with our existing customer base and reiterate our commitment to them. Through the check-up camps, we will replicate FIAT’s global standards in after sales service in India. We have seen a very positive response to all the checkup camps that were concentrated in the past and have therefore decided to come up with one more nationwide camp keeping the need to maintain the car for customers.”
Fiat has been working aggressively to increase its foothold in India. The manufacturer had established 100 dealerships in India in 2013 and plans to up this number to 150 by end of 2014. Such after-sales initiatives are a good idea to stay connected to their existing customers and adding to their delight with various discounts and offers. With prospective customers in mind, the company will showcase the recently launched the Punto Evo and also the soon to be launched Avventura at the dealerships.
