As the monsoon is coming to a close, it is evident that most cars will be in a bad shape, thanks to the wear and tear they suffer during this time. FIAT Group Automobiles India Pvt. Ltd (FGAIPL) has undertaken a massive after sales initiative across India, to make sure that their customers do not suffer. It has set up free national check-up camps at its exclusive dealerships across the country. The camps begin September 26 and end on September 28. However, the check-up camps in West Bengal, Assam and Bihar will be conducted in November 2014.
The camps will take place in 91 cities across the country where 106 workshops of the company are present. Thrown in as an incentive is a chance for customers to get close and take a test drive of the recently launched Punto EVO and also book the yet to be launched Avventura.
Fiat exclusive dealership executives will contact the existing customers through text messages and e-mails to inform them about the camps. The cars, in the camps, will be checked for 52 points. A free top wash, with 20 per cent discount on labour and 10 per cent discount on spare parts for work related to mechanical repair work would be offered.
Speaking about the initiative, Mr. Nagesh Basavanhalli, President and Managing Director, Fiat Chrysler India Operations said, “FIAT India will constantly take efforts to reach out to its current and prospective customers with check-up camps. The nationwide check-up camp is a promising way to connect with our existing customer base and reiterate our commitment to them. Through the check-up camps, we will replicate FIAT’s global standards in after sales service in India. We have seen a very positive response to all the check-up camps that were concentrated in the past and have therefore decided to come up with one more nationwide camp keeping the need to maintain the car for customer’s especially for the upcoming festive season”.
The company has released a statement stating that the company in India plans to target 150 dealers by the end of 2014. The after-sales network and service at dealerships had been a thorn in the foot for Fiat and initially their sales had been hampered due to poor after-sales service at the Tata-Fiat service centres. Although, Fiat India and Tata Motors continue to be 50-50 joint-venture partners at their car and engine plant at Ranjangaon near Pune. Now with this free check-up camp, it is slowly but steadily gaining back the trust of the customers as they have made spare parts and servicing accessible to all readily.
