Tata-Fiat joint dealerships now have a differentiation for Fiat with the ambience for the Fiat cars. At the time of Linea launch 70 Sales & Service dealer outlets were operative & within a span of 4 months the company has added another 9 such dealer outlets.
Now the Linea is sold through a 79 Tata-Fiat Sales & Service dealer network with well trained sales & knowledgeable after sales staff. The current network is spread over 50 key cities across the country. The target is to achieve 100 such Sales & Service dealer outlets by June end. Within these dealership outlets which are spread across the country, over 550 dedicated trained sales and after sales personnel are available to address customer requirements. By end of June another 200 personnel will be added to further strengthen the response time to customers.Â
Fiat will bring a uniform, recognizable image throughout the network. The new dealer identity has been designed to merge together the two brands FIAT & TATA characteristics and values but making both brand images still recognizable.
