Ferrari is the preferred brand of surfers worldwide on the Internet. This is the result of a survey carried out by Act Value and Reputation Manager with Italia Oggi, investigating brands' reputations amongst Internet users, considering the brands present in the Interbrand classification.
Ferrari gained the top spot with a whole 92% of positive feedback. Ferrari positions itself ahead of the major Italian luxury brands and also has the highest percentage in terms of positive rating amongst other brands worldwide.
This is an important classification, because the survey did not only examine the content offered on the internet, but also considered what surfers write on websites, in blogs and social networks all over the world. The website www.ferrari.com is available in 4 languages: Italian, English, Chinese and Japanese.
