CarWale
    AD

    Exclusive: Ford to bring a Kuga-based SUV later in 2018

    Authors Image

    Omkar Thakur

    86,456 Views
    Exclusive: Ford to bring a Kuga-based SUV later in 2018

    Back in 2016 when we drove the Ford Kuga in Philippines, Ford had positively denied any plans to bring the SUV to India. Now, just over a year and a few months later, we have our sources telling us that Ford is developing a brand new SUV based on the Kuga which is also known as the Escape in a few markets.

    Internationally, the Ford Kuga/Escape is a Hyundai Tucson rival, a premium five-seater SUV. It sits below the Ford Endeavour-equivalent and is a powerful and comfortable urban SUV. Ford has realised that bringing the Escape to India as it is, would not be ideal because of the quantum of the segment. Despite being a margin product, the lack of volumes does not make a business case and especially with the struggling volume products in Ford’s India line-up, the American giant wouldn’t want another slow-mover on its shelf.

    What makes us believe in this is that the new Escape-based SUV will then certainly sit a step lower than the Tuscon, competing against the likes of the Creta and the Jeep Compass across its range. The Hyundai Creta averages about 8,000 units a month while the Jeep Compass rings more than 2,000 every month which makes it a 10,000 unit segment. If Ford manages to breach this segment, especially with no likely rival from Maruti anytime soon, it certainly gets to have a bite of the mighty margin pie.

    This new SUV might be called the Ford Escape as it fits like a glove with the Ecosport and the Endeavour nomenclature. It should ideally measure between 4300mm to 4400mm in length and will be a five-seater. Ford should certainly go for brawn in terms of styling because that is what sells. In terms of features, the new Ecosport has shown what Ford is capable of and we are certainly impressed. 

    If we get the Ford Escape (or whatever Ford decides to call it) later this year, we always have a chance of getting the Kuga later to complete Ford’s SUV portfolio in India from a sub-four metre SUV to the seven-seater big boys. 

    Related News

    Ford unveils next generation Kuga

    Ford unveils next generation Kuga

    By Venkat Desirazu

    04 Apr 2019

    2019 Ford Escape spotted testing in US

    2019 Ford Escape spotted testing in US

    By CarWale Team

    23 Jun 2017

    Ford Ranger spied testing

    Ford Ranger spied testing

    By Santosh Nair

    02 May 2017

    Popular News

    Recent News

    Gallery

    2019 Ford Endeavour Pros and Cons
    youtube-icon
    2019 Ford Endeavour Pros and Cons
    By CarWale Team26 Mar 2019
    118651 Views
    1023 Likes

    Featured Cars

    • Popular
    • JUST LAUNCHED
    • Upcoming
    Maruti Suzuki Dzire
    Maruti Dzire
    Rs. 6.79 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    11th NOV
    Skoda Kylaq
    Skoda Kylaq
    Rs. 7.89 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    6th NOV
    Tata Curvv
    Tata Curvv
    Rs. 9.99 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Mahindra XUV 3XO
    Mahindra XUV 3XO
    Rs. 7.79 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Mahindra Thar Roxx
    Mahindra Thar Roxx
    Rs. 12.99 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Hyundai Creta
    Hyundai Creta
    Rs. 11.00 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Tata Nexon
    Tata Nexon
    Rs. 8.00 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Maruti Suzuki Fronx
    Maruti Fronx
    Rs. 7.51 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    BMW M5
    BMW M5
    Rs. 1.99 Croreonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    21st NOV
    Mercedes-Benz AMG C 63 S E Performance
    Mercedes-Benz AMG C 63 S E Performance
    Rs. 1.95 Croreonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    12th NOV
    Maruti Suzuki Dzire
    Maruti Dzire
    Rs. 6.79 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    11th NOV
    Skoda Kylaq
    Skoda Kylaq
    Rs. 7.89 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    6th NOV
    Mercedes-Benz AMG G-Class
    Mercedes-Benz AMG G-Class
    Rs. 3.60 Croreonwards
    Avg. Ex-Showroom price
    Show price in my city
    Mercedes-Benz E-Class
    Mercedes-Benz E-Class
    Rs. 78.50 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Volvo EX40
    Volvo EX40
    Rs. 56.10 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    BYD eMax 7
    BYD eMax 7
    Rs. 26.90 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Audi Q7 facelift
    LAUNCHING SOON
    Nov 2024
    Audi Q7 facelift

    Rs. 89.00 - 98.00 LakhEstimated Price

    28th Nov 2024Expected Launch

    Get Launch Alert on WhatsApp

    Mahindra BE 6e
    Mahindra BE 6e

    Rs. 17.00 - 21.00 LakhEstimated Price

    26th Nov 2024Unveil Date

    Get Launch Alert on WhatsApp

    Mahindra XEV 9e
    Mahindra XEV 9e

    Rs. 50.00 - 52.00 LakhEstimated Price

    26th Nov 2024Expected Launch

    Get Launch Alert on WhatsApp

    Honda Amaze 2024
    LAUNCHING SOON
    Dec 2024
    Honda Amaze 2024

    Rs. 7.50 - 10.00 LakhEstimated Price

    4th Dec 2024Expected Launch

    Get Launch Alert on WhatsApp

    Toyota Camry 2024
    Toyota Camry 2024

    Rs. 45.00 - 55.00 LakhEstimated Price

    11th Dec 2024Expected Launch

    Get Launch Alert on WhatsApp

    Mahindra XUV.e8
    Mahindra XUV.e8

    Rs. 21.00 - 30.00 LakhEstimated Price

    Dec 2024 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    BMW New X3
    BMW New X3

    Rs. 65.00 - 70.00 LakhEstimated Price

    Jan 2025 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    Hyundai Creta EV
    Hyundai Creta EV

    Rs. 22.00 - 26.00 LakhEstimated Price

    Jan 2025 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    Popular Videos

    2019 Ford Endeavour Pros and Cons
    youtube-icon
    2019 Ford Endeavour Pros and Cons
    By CarWale Team26 Mar 2019
    118651 Views
    1023 Likes
    Mail Image
    Sign up for our Newsletter
    Get all the latest updates from CarWale
    • Home
    • News
    • Exclusive: Ford to bring a Kuga-based SUV later in 2018