Citroen – The Benchmark in Driving Comfort
Comfort /ˈkʌmfət/
Meaning – A state of physical ease and freedom from pain or constraint.
Well, that’s the grammatical definition of comfort. But, people associate comfort with various aspects. The idea of comfort is relative and depends on the way we travel or the food we eat, the place we live in, and so on.
For a majority of Indians, travelling could be a leisure activity or a daily grind to and fro to work. And a majority of this activity involves driving your own vehicle. Now, Indian roads are full of traffic and infamous for their uneven, pothole-ridden conditions, which make driving rather a chore, than being an exciting and comfortable experience. It is further aggravated if you drive a stiffly-sprung European car, tuned for those driving conditions, which make them slightly uncomfortable in India. However, French carmaker Citroen, with its technologically advanced suspension systems and 'Comfort Class' dynamics, is all set to revamp the way Indians associate driving comfort in a car. Stellantis, Citroen's parent company, is set to launch the C5 Aircross in India this quarter.
Citroen is synonymous with driving comfort from its early ages and is a benchmark in developing path-breaking suspension technology, since the introduction of the Citroen 2CV. The carmaker has pioneered the hydro-pneumatic self-levelling suspension technology, and the upcoming Citroen C5 Aircross will feature the latest and greatest of Citroen’s tech innovations – Progressive Hydraulic Cushions and Advanced Comfort Seats.
Now, when Citroen talks about offering a segment-leading benchmark in driving comfort for Indians, they mean business. And in this regard, the French carmaker has commissioned Innovative Research Services (IRS) – a market research firm – to investigate how Indians perceive the idea of comfort. And the findings of this market survey are staggering. The report reveals that 92 per cent Indians find it uncomfortable to drive to work, while 49 per cent of users experience physical strain while driving.
Research also reveals that 71 per cent of Indians accept that space and legroom are compromised at the rear and it feels congested sitting in the rear seats. On the other hand, 55 per cent of drivers feel uncomfortable as a result of frequent honking, noise and pollution, which increases stress and anxiety, the report claims.
In fact, 81 per cent of Indians consider comfort as a priority while purchasing a new car. Citroen aims to counter this with the launch of the C5 Aircross, which will offer a distinct sense of comfort and the true joy of motoring. So, if you are planning to buy a new car and wish to travel premiere class, dial #CitroënForComfort.
