Citroen collaborates with Axis bank to launch Citroen finance in India

As part of brand offensive plans in 2020 with the launch of the Citroen flagship SUV, the C5 Aircross, the company has partnered with Axis Bank to launch the Citroen finance in the Indian market. The Groupe PSA has entered into a white label agreement with Axis bank to provide retail finance and mobility solutions including value-added products to its customers and customised credit solutions to its dealers in India. 

Speaking on the occasion, Roland Bouchara, Senior Vice President Sales and Marketing, Citroen India said, “This partnership with Axis Bank is in line with our commitment towards providing the best-in-class experience to our customers not only at our dealer showrooms but also online. Citroen Finance will be a one-stop financing solution for our customers and dealer partners in India, offering customised, unique and seamless financial services solutions.”

Speaking on the partnership, Jagdeep Mallareddy, President and Head Retail Lending, Axis Bank said, “We are delighted to collaborate with Citroen, a leading global brand in the automobile segment and be a part of their growth story in India. This collaboration would enable offering Citroen’s advanced and world-class financial products to the Indian consumer, made available through Axis Bank’s extensive physical and digital reach pan India. This partnership adds to our portfolio of large finance partnerships with International and Domestic auto manufacturers”

Back in April, Citroen revealed the C5 Aircross in India. The five-seat SUV is based on the Groupe PSA EMP2 platform that also underpins the DS7 SUV. In terms of dimensions the C5 Aircross measures 4,500mm in length, 1,840mm in width and 1,670mm in height. The premium SUV is expected to be powered by a 1.2-litre petrol engine that generates 128bhp of power, while the diesel variant is likely to be powered by a 2.0-litre engine that produces 178bhp of power. The vehicle will be available in six-speed manual and eight-speed automatic options.