Aims for 200 touchpoints by the end of 2024
Launched Basalt coupe SUV in August
Citroen has added 15 new showrooms across the country. The showrooms are present in Jodhpur, Ranchi, Jalandhar, Hisar, Indore, Delhi, Karimnagar, Salem, Bengaluru, Malapuram, Belgaum, Nanded, Sangli, Thanjavur and Kundli. It has also added seven new workshops in Jodhpur, Ranchi, Jalandhar, Hisar, Indore, Salem, and Bengaluru. This expansion elevates Citroën’s total touchpoints in India to 145. This growth is driven by Citroën’s Network Expansion Program (NEP), which was launched in March 2024 with a target to reach 200 sales and service touchpoints by the end of the year. As part of its growth plans, Citroen is set to add 12 new showrooms and 8 new workshops in the next two months. The company has already issued Letters of Intent (LOI) to dealers in key locations, with the goal of further extending its reach.
'With this latest phase of our network expansion, we are making significant strides in enhancing accessibility and convenience for our customers across India. Our goal is to ensure that a Citroën touchpoint is within 100 km of every customer, providing them with exceptional service and support wherever they are. This ambitious network growth reflects our deep commitment to meeting the diverse needs of the Indian market and reinforces our long-term vision for Citroën in India.” said Shishir Mishra, Brand Director, Citroën India.
