Asha Bhosle was today announced as the Goodwill Ambassador of the Chevrolet Global Indian Music Awards. An initiative of Wizcraft International, the Chevrolet GIMA powered by Micromax, is supported by IMI, T-Series, MCAI, SAI and other key constituents of the music industry. The inaugural edition of the Awards will be presented at an exclusive ceremony on the 10th of November, 2010 defining a benchmark of musical excellence.
Speaking about Chevrolet’s association with GIMA, Sumit Sawhney, Vice-President, Marketing, Sales & After Sales, General Motors India, said, "Chevrolet completes 100 years of its successful operations globally in 2011. Marking the beginning of the celebrations, we are delighted to present the Chevrolet Global Indian Music Awards. Chevrolet has always believed in bringing together the finest elements in its creations for its valued customers and through GIMA we expect to set a benchmark for musical excellence in the country. The first-ever Chevrolet Global Indian Music Awards is the perfect platform to recognize the indigenous musical talent and lend global recognition to some of the best Indian music and musicians across genres."
The Chevrolet GIMA trophy was unveiled at Blue Frog, at the hands of Asha Bhosle. The inaugural Chevrolet Global Indian Music Awards, powered by Micromax will air in December on India’s leading Hindi General Entertainment Channel- COLORS.
