Chevrolet today completed seven years of its successful journey after its foray into the Indian market in 2003. To celebrate this important milestone and strengthen its ever increasing customer base, General Motors India has undertaken several initiatives like Chevrolet free Mega Service Camps that include Exchange and Loan Facilities, Product and Accessories Displays and Test Drives across the country.
It has also initiated the Mega Gold Rush scheme for customers who will be awarded gold coins with purchase of select Chevrolet vehicles. To engage with consumers, several fun-filled activities around the Beat are being organized in prominent malls in key cities across the country. To make its customers a part of the celebrations, Chevrolet will also host gala evenings, special movie shows and a slew of dealer driven activities across the country.
Speaking on the occasion, Mr P Balendran, Vice-President, GM India said, “Chevrolet has come a long way in India in its journey of seven years. Chevrolet’s best-in-class products, widespread customer outreach through an expansive network, promise to deliver quality, efficiency and performance have led to widespread acceptance and support for our brand. It gives us immense pleasure to see such overwhelming response to the Chevrolet brand that continues to register record sales month after month consistently.  We will continue to engage with our myriad stakeholders and exceed all expectations by fulfilling our promise of providing the very best."
Chevrolet, during its journey has introduced several initiatives like a centralized 24x7 call centre to attend to customer complaints and provide information related to its products and services, unmatched product warranties / guarantees, a 24x7 breakdown helpline service, the Cashless Ownership Offer and its unique “Cost of Ownership†program to further bolster the excellent ownership experience of Chevrolet vehicles.
In order to provide customers with a wide array of mobility solutions, the company has also collaborated with SAIC to introduce LCVs and passenger cars in the Indian market. As part of its commitment towards alternate fuels and environment-friendly solutions, the company is working towards developing electric vehicles for the Indian market. It has also recently tied up with US Department of Energy and CSMCRI to develop Jatropha for bio-diesel that will help GM develop zero-emission vehicles. The Indian markets certainly have done Chevrolet a world of good and the response has made them come out with car options much preferred by the Indian crowd. GM India certainly looks forward to another good year in the Indian markets.
