Castrol India announced the media launch of the Castrol Index for Cricket – an analytical tool that objectively analyses player and team performances and provides unique insights that enhance understanding and enjoyment of the game. The Castrol Index resides on castrolcricket.com – a website which was test-launched last month and has already had 5.5 lakh unique visitors and 65 lakh page views.
According to Harsha Bhogle, cricket commentator and Brand Ambassador for the Castrol Index, “the Castrol Index provides differentiated analysis and information that sheds new light on how the game is played and won. The Castrol Index provides unique insights into the performance of players and teams – specifically what makes some of them more effective and successful than others. It provides a point of view based on analysis and data not just subjective opinionâ€.
