Carzonrent inducts a fleet of 90 customized C-Class cars

Carzonrent purchased a fleet of 90 customized Mercedes-Benz C-Class cars. This fleet is exclusively targeted to the Premium travelers that Carzonrent has been catering to over the years. Mr Peter T Honegg- MD & CEO, Mercedes-Benz India & Mr. Debashis Mitra, Director - Sales & Marketing, Mercedes-Benz India made the formal hand-over to Mr. Rajiv Vij, Managing Director, Carzonrent.

With customer delight attaining key emphasis, top brands are utilizing luxury motoring as the new tool in their customer acquisition & retention strategies. This trend is also a positive catalyst for companies like Carz on Rent who have witnessed a strong demand for luxury travel from their high-end clients.

Mr. Peter Honegg, MD & CEO – Mercedes-Benz India/Mr. Debashis Mitra, Director Sales & Marketing, Mercedes-Benz India commented: “Indians today lead global life-styles and their mobility preferences reflect this status. A fleet of Mercedes-Benz cars of-fers a very clear edge to brands that wish to benchmark themselves for their customer oriented services; it is a trend that was pioneered by the hospitality industry but today this approach is utilized by a large number of high-end organizations across different segments. Carzonrent’s association with Mercedes-Benz India is a testimony to this growing trend. We see this trend growing in the future and already have in place a team dedicated towards serving the needs of corporate customers.”