Luxury German car maker BMW has recorded its slowest growth rate since entering the country in 2007. Attributing the slump to a bad economy and increasing pressure from the competition, Andreas Schaff, President of BMW India said that in 2012 the company expected no more than five per cent growth and added that if the situation improved the company would grow by 10 per cent.
While BMW’s sales slipped by one per cent in the period January-June 2012, its main rivals Audi and Tata owned JLR achieved much success, with Audi growing by as much as 43 per cent. However, Schaff is confident that the company will retain its top position. He said that using car launches, which include the new 3-series and various marketing schemes, the company, would build its numbers.
The company has also started a new campaign where it will take vehicles and promotional items including its motorcycles to various location and setup a temporary ‘showroom’ for a period of 2-3 weeks to give the people of that region a taste of the BMW experience.
Source: Economic Times
