BMW now offers ‘Mobile Studio’ to Gorakhpur residents

BMW India has introduced the BMW Mobile Studio, a mobile showroom that caters to the sales of BMW vehicles, at Gorakhpur in Uttar Pradesh. It is being hosted by ‘Speed Motorwagen’, the dealer that’s based in Lucknow and Kanpur, and will be stationed from 26-27 August 2017 at Purvanchal Institute of Dental sciences, GIDA, Gorakhpur. BMW is expected to offer ‘Mobile Studio’ services to 50 emerging markets across India this year.

Just so that we’re on the same page, BMW’s Mobile Studio is a mobile structure that features a reception area, two-car display, BMW lifestyle collection and a VIP lounge. Not only will the all-new BMW 5 Series and the BMW X1 will be on display, cars like the 3 Series, 3 Series Gran Turismo, the all-new 5 Series, X1, X3 and the X5 will also be available for a test drive. Post this, customers can also book their BMW vehicle at the BMW Mobile Studio.

Vikram Pawah, President of BMW India said, “The BMW Mobile Studio opens up new opportunities for us to showcase premium individual mobility in emerging markets across India. Customers and prospective buyers can experience our fascinating and emotional product range, discuss various finance options and even book their favourite BMW car on the spot. It is a persuasive concept that provides us with a platform to showcase our interpretation of luxury in emerging markets across India.”