CarWale
    AD

    BMW India to focus on high-end models for profitable growth

    Authors Image

    Pratheek Kunder

    3,844 Views
    BMW India to focus on high-end models for profitable growth

    BMW India has realised that in order to have a profitable growth, it has to focus on the high-end models as well along with its bread and butter luxury sedans and SUVs. The German manufacturer has been concentrating on generating volumes in last few years but now wants to explore the niche markets that can get them considerable amount of sales.

    The launch of the BMW M6 Gran Coupe at Rs 1.75 crore (ex-showroom Delhi) was a part of this strategy. The company is also planning to sell the super-luxury hybrid, the i8, in India by the end of this year. This model will be a completely-built-unit (CBU) and was showcased for the Indian enthusiasts at the 2014 Auto Expo. The company has invested Rs 16 crore on a training facility in Gurgaon that will train the sales team, dealers and associates related to the company.

    "We are also concentrating really on the high-end cars...It is important in difficult economic situation to focus on such cars and invest on the marketing of such cars because there you can get some money and for that we are here," said Philipp von Sahr, president, BMW India.

    "In such an economic situation, we have to focus on profitable growth and invest, like we did on the training centre, so that after the election, if the market goes up, then we have to be prepared. It would not be good if we are not prepared," he added.

    Related News

    Popular News

    Recent News

    BMW M6 Gran Coupe Gallery

    Featured Cars

    • SEDANS
    • JUST LAUNCHED
    • Upcoming
    Hyundai Verna
    Hyundai Verna
    Rs. 11.00 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Skoda Slavia
    Skoda Slavia
    Rs. 10.69 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Volkswagen Virtus
    Volkswagen Virtus
    Rs. 11.56 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Honda City
    Honda City
    Rs. 11.86 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    BMW 7 Series
    BMW 7 Series
    Rs. 1.82 Croreonwards
    Avg. Ex-Showroom price
    Show price in my city
    BMW 3 Series Gran Limousine
    BMW 3 Series Gran Limousine
    Rs. 60.60 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Mercedes-Benz A-Class Limousine
    Mercedes-Benz A-Class Limousine
    Rs. 46.05 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    BMW M340i
    BMW M340i
    Rs. 72.90 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Skoda Kylaq
    Skoda Kylaq
    Rs. 7.89 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    6th NOV
    Mercedes-Benz AMG G-Class
    Mercedes-Benz AMG G-Class
    Rs. 3.60 Croreonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    22nd OCT
    Volvo EX40
    Volvo EX40
    Rs. 56.10 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Mercedes-Benz E-Class
    Mercedes-Benz E-Class
    Rs. 78.50 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    BYD eMax 7
    BYD eMax 7
    Rs. 26.90 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Nissan Magnite
    Nissan Magnite
    Rs. 6.00 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Kia Carnival
    Kia Carnival
    Rs. 63.90 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Kia EV9
    Kia EV9
    Rs. 1.30 Croreonwards
    Avg. Ex-Showroom price
    Show price in my city
    Maruti Suzuki Dzire 2024
    LAUNCHING SOON
    Nov 2024
    Maruti Dzire 2024

    Rs. 7.00 - 10.00 LakhEstimated Price

    11th Nov 2024Expected Launch

    Get Launch Alert on WhatsApp

    Mercedes-Benz AMG C 63 S E-Performance
    LAUNCHING SOON
    Nov 2024
    Mercedes-Benz AMG C 63 S E-Performance

    Rs. 2.00 - 2.10 CroreEstimated Price

    12th Nov 2024Expected Launch

    Get Launch Alert on WhatsApp

    Mahindra BE 6e
    Mahindra BE 6e

    Rs. 17.00 - 21.00 LakhEstimated Price

    26th Nov 2024Unveil Date

    Get Launch Alert on WhatsApp

    Mahindra XEV 9e
    Mahindra XEV 9e

    Rs. 50.00 - 52.00 LakhEstimated Price

    26th Nov 2024Expected Launch

    Get Launch Alert on WhatsApp

    Audi Q6 e-tron
    Audi Q6 e-tron

    Rs. 1.00 - 1.10 CroreEstimated Price

    Dec 2024 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    Mercedes-Benz G-Class with EQ Power
    Mercedes-Benz G-Class with EQ Power

    Rs. 3.04 - 5.00 CroreEstimated Price

    Dec 2024 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    Honda New Amaze
    Honda New Amaze

    Rs. 7.50 - 10.00 LakhEstimated Price

    Dec 2024 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    Mahindra XUV.e8
    Mahindra XUV.e8

    Rs. 21.00 - 30.00 LakhEstimated Price

    Dec 2024 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    AD
    • bmw-cars
    • other brands
    BMW 7 Series
    BMW 7 Series
    Rs. 1.82 Croreonwards
    Avg. Ex-Showroom price
    Show price in my city
    BMW 2 Series Gran Coupe
    BMW 2 Series Gran Coupe
    Rs. 43.90 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    BMW X1
    BMW X1
    Rs. 49.90 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city

    Popular Videos

    Mail Image
    Sign up for our Newsletter
    Get all the latest updates from the automobile universe
    • Home
    • News
    • BMW India to focus on high-end models for profitable growth