CarWale
    AD

    BMW India starts marketing campaigns for the 1 Series; launch soon

    Authors Image

    Pratheek Kunder

    5,088 Views
    BMW India starts marketing campaigns for the 1 Series; launch soon

    BMW India has started its marketing for the upcoming car, the 1 Series hatchback in the print media and in cyber space. The company has a new marketing campaign in place where individuals need to answer few questions and 10 lucky winners will get a chance to go on an all-expense paid trip to Germany. Once there, they will get a chance to drive the 1 Series with Sachin Tendulkar and a FIA GT 1 World Championship race driver, Armaan Ebrahim.

    The BMW 1 Series will be the most affordable car from the German automaker in India and will compete with the recently launched Mercedes-Benz A-Class which has managed to get 400 bookings within just 10 days of the launch. It is likely that this development may have spurned BMW to pre-pone the launch date from the previously believed date in September.

    The car will be imported to India via completely-knocked-down (CKD) route and then assembled at their Chennai facility. India is expected to get the five door model and options of three diesel and two petrol engines. There is also a possibility that at least one M badged vehicle from this range will come along a few months after the 1 Series is launched.  

    The entry level premium car market is heating up with offerings from German manufactures. Mercedes-Benz recently launched the A-Class hatchback for Rs 21.93 lakh (ex-showroom Mumbai) and it has already garnered over 400 bookings this month. Audi is expected to follow suit with the A3 sedan and eventually the hatchback.  

     

    Related News

    Popular News

    Recent News

    BMW 1 Series Gallery

    Featured Cars

    • HATCHBACKS
    • JUST LAUNCHED
    • Upcoming
    Maruti Suzuki Swift
    Maruti Swift
    Rs. 6.49 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Tata Tiago
    Tata Tiago
    Rs. 5.00 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Maruti Suzuki Baleno
    Maruti Baleno
    Rs. 6.66 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Maruti Suzuki Alto K10
    Maruti Alto K10
    Rs. 3.99 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Hyundai Grand i10 Nios
    Hyundai Grand i10 Nios
    Rs. 5.92 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Tata Altroz
    Tata Altroz
    Rs. 6.50 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Renault Kwid
    Renault Kwid
    Rs. 4.70 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Maruti Suzuki Wagon R
    Maruti Wagon R
    Rs. 5.54 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    BMW M5
    BMW M5
    Rs. 1.99 Croreonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    21st NOV
    Mercedes-Benz AMG C 63 S E Performance
    Mercedes-Benz AMG C 63 S E Performance
    Rs. 1.95 Croreonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    12th NOV
    Maruti Suzuki Dzire
    Maruti Dzire
    Rs. 6.79 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    11th NOV
    Skoda Kylaq
    Skoda Kylaq
    Rs. 7.89 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    6th NOV
    Mercedes-Benz AMG G-Class
    Mercedes-Benz AMG G-Class
    Rs. 3.60 Croreonwards
    Avg. Ex-Showroom price
    Show price in my city
    Mercedes-Benz E-Class
    Mercedes-Benz E-Class
    Rs. 78.50 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Volvo EX40
    Volvo EX40
    Rs. 56.10 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    BYD eMax 7
    BYD eMax 7
    Rs. 26.90 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Audi Q7 facelift
    LAUNCHING SOON
    Nov 2024
    Audi Q7 facelift

    Rs. 89.00 - 98.00 LakhEstimated Price

    28th Nov 2024Expected Launch

    Get Launch Alert on WhatsApp

    Mahindra XEV 9e
    Mahindra XEV 9e

    Rs. 50.00 - 52.00 LakhEstimated Price

    26th Nov 2024Expected Launch

    Get Launch Alert on WhatsApp

    Mahindra BE 6e
    Mahindra BE 6e

    Rs. 17.00 - 21.00 LakhEstimated Price

    26th Nov 2024Unveil Date

    Get Launch Alert on WhatsApp

    Honda Amaze 2024
    LAUNCHING SOON
    Dec 2024
    Honda Amaze 2024

    Rs. 7.50 - 10.00 LakhEstimated Price

    4th Dec 2024Expected Launch

    Get Launch Alert on WhatsApp

    Toyota Camry 2024
    Toyota Camry 2024

    Rs. 45.00 - 55.00 LakhEstimated Price

    11th Dec 2024Expected Launch

    Get Launch Alert on WhatsApp

    BMW New X3
    BMW New X3

    Rs. 65.00 - 70.00 LakhEstimated Price

    Jan 2025 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    Hyundai Creta EV
    Hyundai Creta EV

    Rs. 22.00 - 26.00 LakhEstimated Price

    Jan 2025 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    Tata Punch facelift
    Tata Punch facelift

    Rs. 6.00 - 11.00 LakhEstimated Price

    Feb 2025 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    AD
    • bmw-cars
    • other brands
    BMW M5
    BMW M5
    Rs. 1.99 Croreonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    21st NOV
    BMW 2 Series Gran Coupe
    BMW 2 Series Gran Coupe
    Rs. 43.90 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    BMW 7 Series
    BMW 7 Series
    Rs. 1.82 Croreonwards
    Avg. Ex-Showroom price
    Show price in my city

    BMW 1 Series Price in India

    CityOn-Road Prices
    MumbaiRs. 27.89 Lakh
    BangaloreRs. 26.70 Lakh
    DelhiRs. 25.95 Lakh
    PuneRs. 28.51 Lakh
    HyderabadRs. 27.38 Lakh
    AhmedabadRs. 25.66 Lakh
    ChennaiRs. 27.75 Lakh
    KolkataRs. 25.62 Lakh
    ChandigarhRs. 25.36 Lakh

    Popular Videos

    Mail Image
    Sign up for our Newsletter
    Get all the latest updates from CarWale
    • Home
    • News
    • BMW India starts marketing campaigns for the 1 Series; launch soon