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    BMW India launches a ‘Facility NEXT’ showroom in Chandigarh

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    Bilal Ahmed Firfiray

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    BMW India launches a ‘Facility NEXT’ showroom in Chandigarh

    -    This BMW Facility NEXT is the marque´s first integrated dealership with all three brands – BMW, Mini and BMW Motorrad – under one roof.

    -    Spread over 50,500 sq. ft., the showroom has a facility of service, spare-parts and business system.

    -    The facility has dedicated service bays for BMW, Mini and BMW Motorrad vehicles of international standards.

    BMW India inaugurated the Krishna Automobiles dealership in Chandigarh with a first of its kind integrated facility for all three brands – BMW, Mini and BMW Motorrad. Called the BMW Facility NEXT, the new facility is an integrated dealership concept designed for BMW India customers under one roof. 

    The facility is spread over a total area of 50,500 sq. ft. and is located at 125 Industrial Area, Phase 1, Chandigarh. The dealership delivers facilities of service, spare parts and business systems. The BMW showroom has a seven-car display and a four-car display zone. The Mini showroom features a three-car display along with the display of Mini Lifestyle and Accessories. On the other hand, the BMW Motorrad bay area can showcase 12 motorcycles along with lifestyle merchandise and accessories. The dealership´s aftersales facility also has dedicated service bays for each vehicle in order to deliver international standards of service. Krishna Automobiles also offers financial solutions through BMW Financial Services India, MINI Financial Services India and BMW Motorrad Financial Services India. 

    Commenting on the new integrated facility, Vikram Pawah, chairman, BMW Group India, said, “The BMW Facility NEXT Concept is our view of how retail will shape and play a crucial role in the brand’s interaction with the customers. With this concept, we have integrated all three brands - BMW, Mini and BMW Motorrad under one roof, providing a full spectrum of our products and services. We are delighted to bring the first BMW Facility NEXT Concept showroom in the country to Chandigarh. This is an important market for us and we have experienced a strong pull for all three brands - BMW, Mini and BMW Motorrad here.”

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